YOU – THE CANDIDATE

IDEAL FRANCHISEE

PERSONA

Vital Statistics, Skills

Probably 25+ years of age · Positive attitude · Communication skills. Being able to interact with both children and adults · Friendly, calm and patient personality putting people at ease · Flexible and member centered approach · Good listener · Team player · Willing to learn · Time management skills · Discrete · Fair · Proactive

THINKING/FEELING

What really matters?

· Take charge of my own future · Prepared to sacrifice my lifestyle to build a successful business (Full Time) · Willing to commit to at least 5 hours teaching a week (Part Time) · Want to manage my own time · Have support of my family · Want support of the Head Office team when necessary · Need to have a supported shift from one career path to setting up their own business (Full Time) · Experience positive emotions when coaching/training · Love to be involved in the local community

DOING

What does this person do? What is their behaviour?

· Maintains professional appearance and behaviour · Acts as an example to other people · Allows members to grow at their own pace, challenging their progress now and then · Acts as a team member and is willing to go an extra mile to maintain their reputation · Understand and subscribe to the ethos of WCKFS · Wants to communicate with the Head Office and team members on a regular basis · Actively supports the local community by being involved in additional activities

SAYING

What does this person say?

· I don’t like my current job · I love coaching · I’d like to be involved in the community · I want to change my career path · I would like a secondary income stream · I would love to get involved with WCKFS · I have always wanted to run my own business · I care about people · I am continually committed to updating my knowledge · I am committed to being part of a bigger team · I would like to work with people and teach them · I respect my fellow coaches

HEARING

What does this person hear around them?

From Others: · That there’s no growth opportunity in current position · You’ll never get job satisfaction where you are · That they are a good coach/PT and would make a good person to run a class or a centre From WCKFS team: · That this is a rewarding opportunity depending on how much you put into it · That we have a supportive environment · That we have great marketing, IT and support systems in place · That we care for our members and our reputation · That we can train you to work as a successful kung fu coach

SEEING

What does this person see around them?

· Other people are losing their jobs (job insecurity) · Money is tight · Current franchisees are successful · It looks achievable

PAIN

Current job restrictions and financial difficulties

Controlled by the timeclock

Don’t enjoy current work

Inability to manage their own time due to work demands

GAIN

Be able to create an alternative career path

Put their skills and desires into action

Give something back to students

Possibility to grow a business and build a better lifestyle